User-Centric & Privacy-Focused
Plausible Analytics is built to respect user privacy. It does not use cookies, does not collect personal data, and is fully compliant with privacy laws such as GDPR & CCPA. This means you can honestly and confidently tell site visitors that their browsing isn’t being tracked or surveilled—unlike Google Analytics, which relies on cookies, logs IP addresses, and can use collected data for its own projects. With Plausible, visitor trust is ensured.
Google Analytics (especially GA4) is powerful but often overwhelming, with layers of menus and a flood of data points most site owners never use. Plausible takes a minimalist approach: its dashboard is clean, intuitive, and focuses on essential metrics like page views, referrals, and conversions—all at a glance. This makes it easy to get actionable insights quickly, without needing training or custom reports.
Performance and Technical Advantages
Plausible’s tracking script is over 75 times smaller than Google Analytics, dramatically reducing page weight and improving load times. This lightweight approach not only enhances user experience but also means less strain on your server and better compatibility with privacy-focused browsers and ad blockers.
Compliance and Transparency
Plausible is open source, with a public codebase and the option to self-host. Your analytics data is never shared with third parties or used for advertising, and you retain full ownership and control. For added transparency, you can even make your analytics dashboard public.
Other Benefits
• Easy Setup: Installing Plausible requires just one line of code, with no complicated configuration.
• Accurate Tracking: Because it doesn’t rely on cookies, Plausible can track all visitors, even those who block cookies or decline consent banners—leading to more accurate numbers.
• Ad-Blocker Resistance: Hosting the script on your own domain helps bypass ad blockers.
• Community-Driven: Plausible’s development is guided by user feedback and an open roadmap.
In Summary
Plausible Analytics offers a privacy-first, user-friendly, and technically efficient alternative to Google Analytics. It aligns with my values and the expectations of modern web visitors who care about privacy and transparency.